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Community Relations
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Chapter 16: Marketing the Library
Section: Publicity
Publicity can cover everything from a press release to an image advertising campaign. Whatever form it takes, it is important that the library be visible throughout the community. Trustees can be part of this by bringing the library up in conversation. Whether you are talking to your friends or having informal conversations with local officials or business people, a conversation is a good opportunity to build awareness about the library and its services.
Trustees can also give formal presentations about the library to service groups and other organizations, write letters to the editor of the local paper and even carry library literature to give out when an opportunity arises.
Develop a Fact Sheet 
about Your Library.
